Changing Attitudes

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Objective Description

Peacebuilders seek to Change Attitudes of their audiences to support perspectives that align with peacebuilding. Often this process involves Empathy Building, the act of developing the ability in an audience to sense other people's emotions, coupled with the ability to imagine what someone else might be thinking or feeling. Empathy Building is important for peacebuilders because it increases the likelihood that someone will take positive actions towards another party. The Tool Classes that support this objective can be divided in a number of ways. Many have to do with the creation of Media and these fall into the categories of Media Production and Communication, or distribution, of Media.

Under the Media Production category there are a variety of tools including:

Communication Tools include:

All Tool Classes That Support This Objective