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|Supports Objectives(s)||Increasing Awareness, Changing Attitudes, Changing Behavior|
Description of Tool Class
Media tools are tools that allow mass communication and expression. They come in a variety of forms, including the production, editing and distribution of message. Media tools can either be passive - in which the audience is viewing or listening to a message without shaping it, or interactive, in which the audience is reacting to content and changing the experience.