Understand Audiences

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Activity Description

Most peacebuilders need to work with people in order to accomplish their objectives. Understanding these audiences - their interests, networks, and locations - is crucial to other objectives, such as Mobilize Audiences. The tool classes that support this objective facilitate learning about audiences.

Social Media Analytics tools allow a user to examine conversations, people, relationships, and locations by analyzing large amounts of data gathered from Social Media networks.

Tool Classes that Support Understanding Audiences